Created visual reboot strategy plan for ASICS America social channels. Articulated the social visuals to evolve and elevate the ASICS brand over all while maintaining the ASICS mantra, Sound Mind Sound Body and spreading brand messaging through visual storytelling. This started with a curated photo gallery, displaying the ASICS performance lifestyle through a unique and cohesive lens on Instagram. I ultimately built onto this strategy through the creation of custom photographs, GIF's, and cinemagraphs to add onto the channel.
Custom Cinemagraph that I shot for ASICS America
Custom Snapchat Filter that I designed for the 2016 ASICS NYC DynaFlyte Global Launch event.
Custom looping GIF I shot created to promote the MyASICS Marathon Training App.
Created to promote the new release on social media of the 2016 Gel Kayano 23
Custom campaign created for ASICS America around the Rio 2016 Olympics, promoting the ASICS Spirit Collection.
Created around the ASICS Marathon Training Guide to promote the NYC Marathon.
Custom Twitter Image Design for the ASICS Power Of Fans Campaign. Launched for the 2016 Rio Olympics.
Custom Twitter Image Design for the ASICS Power Of Fans Campaign. Launched for the 2016 Rio Olympics.
Custom Twitter Image Design for the ASICS Beat The Sun Race - Global Campaign.
6-Image Photo Collage created for the ASICS America 2016 Vine Body Soul Race & Events.